Sequences that learn from every interaction
Next Move reads your CRM, learns from every prospect signal — opens, replies, web visits, job changes — and recommends the next-best-move (email, call, LinkedIn or WhatsApp) for each lead. Every message written from scratch, contextual to that specific prospect. The sequence emerges as you go: no two leads, no two sequences. Plugs into HubSpot and your inbox in 2 clicks.
Plugs directly into your existing sales stack
Next Move sits on top of the tools you already pay for — pulling context in and pushing activity back — so your reps stop copy-pasting between tabs.
- HubSpot
- Apollo
- Hunter
- People Data Labs
- Snov.io
- Resend
- Google Workspace
- Aircall
- Your softphone
- WhatsApp Business
- OpenAI gpt-4o
One loop. Per lead. Per move.
The sequence isn't designed up front — it's built one move at a time as your prospect reacts. Every signal feeds the next move; every reply surfaces as hot.
Read every signal
Every interaction feeds the next move. Next Move watches what the prospect does — and what your CRM already knows.
- CRM history, emails, calls, meetings, notes
- Live signals: opens, replies, web visits, job changes
- Deep web research per company — news, hiring, funding
Pick the next-best-move
The AI decides what to do next for this specific lead — channel, timing, angle. Not a templated step on day 3.
- Email, call, LinkedIn or WhatsApp — whichever fits
- A one-line “why now” behind every recommendation
- Replies surface as hot — they are the sequence
Write it from scratch
Each message and script is generated from real context. No templates, no merge tags, no two messages alike.
- Hyper-personalized email & call scripts per lead
- Standing rules you set once apply to every message
- Sent from your own inbox, auto-logged to your CRM
Watch a rep clear a lead — start to send
Open Next Move, read the reasoning, review the message, send. No tabs, no CRM digging.
Inbox ranked. Auto.
Live, looping product walkthrough. Prefer a personal tour? book a 15-min call →
What changes when a rep stops doing the CRM work
Same rep. Same pipeline. Same CRM. Different first hour of the day.
- Open CRM, scroll through new contacts, decide who's worth opening today
- Skim the contact's notes, calls, last email — try to remember what was said
- Look up the company on LinkedIn and Google to find a hook worth mentioning
- Draft an email from scratch, second-guess the subject line, rewrite the opener
- Send it. Log the activity in HubSpot manually. Move to the next one.
- Open Next Move. The next lead is already on screen with priority + reasoning
- Read the one-line why now (e.g. “Series E + opened pricing page twice”)
- Review the email or call script Next Move already drafted from real CRM history
- Send, log to CRM automatically, queue advances to the next lead
- Repeat ~30 seconds later. No tabs. No context-switching.
The 30-second figure is the median per-lead time we measure in our own usage — your team's exact number depends on how clean your CRM data is and how often reps choose to rewrite. We don't promise miracles.
Static sequences vs dynamic sequences
Outbound tools have done the same thing for ten years: design a sequence up front (days, touches, merge tags) and run it for everyone. Dynamic sequences flip that — built one move at a time, around each prospect's actual behavior.
| Capability | Static sequences | Next Move |
|---|---|---|
| One sequence per prospect, not one per campaign | ||
| Each move decided in real time (not on day 3, 7, 14…) | ||
| Channel picked per move: email, call, LinkedIn, WhatsApp | ||
| Every message written from scratch — no merge tags | ||
| Reads CRM context for every touch | ||
| Replies override the cadence and surface as hot | ||
| Web research baked into the next move | ||
| Sends from the rep's own inbox, auto-logs to CRM | ||
| Standing rules apply across every generated message |
Already running static sequences in Outreach, Salesloft or Apollo? Keep them for the handful of campaigns that genuinely repeat. For everything else, let the sequence build itself around each prospect.
We got tired of watching reps do CRM admin instead of selling
Most sales tools ask reps to do more work — log activities, fill fields, switch tabs. Next Move does the work reps were doing anyway: read the CRM, figure out who to touch, draft the message. The rep just decides whether to send.
Built by sales-ops engineers who've sat next to enough SDRs to know what the first hour of the day actually looks like.
Stop running the same sequence for everyone
Connect your CRM in one click and Next Move starts learning from every interaction — picking the next-best-move for each prospect, writing it from scratch, sending from your own account. No two leads, no two sequences.